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Apple iPhone 12 Pro A2341 (US Version, 256GB, Silver) $1,845.00
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APPLE IPHONE 12 PRO MAX A2412 HK VERSION 128GB SILVER

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Designing iPhone for 5G

We engineered custom antennas and radio components for high sensitivity and incredible efficiency. Then we gave iPhone 12 Pro Max the most 5Gbands of any smartphone, so you’ll get 5G in more places.

A14 Bionic

A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

LiDAR technology

NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro Max uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.

Camera To The Max

The bigger iPhone maxes out the Pro camera system. A 47per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65mmTelephoto camera lets you zoom in tighter on portraits.

Shot on iPhone 12 Pro Max.

2.5x optical zoom on the 65mm Telephoto camera lets you see all that close-up detail without being next to your subject.

Bigger pixels on the Wide camera help reveal intricate patterns, subtle textures and incredible detail throughout the shot — even when you’re shooting in available light.

Colours are remarkably true to life in almost any light, like all the translucent reds in her outfit and the saturated neon hues of the diner behind.

First camera ever to record in Dolby Vision

iPhone 12 Pro Max jumps from 8- to 10‑bit HDR recording, capturing 700million colours for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.

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